Sony FE 100mm f/2.8 GM and FE 85mm f/1.8 Prime Lenses Announced

The Sony FE 100mm f/2.8i STF GM OSS Telephoto Prime Lens

Sony announced two new full-frame prime lenses for their E-mount cameras. The FE 100mm f/2.8 G Master and FE 85mm f/1.8 prime lens. These lenses will start shipping in March 2017 and you can already pre-order them through B&H. The Sony FE 100mm f/2.8 (SEL100F28GM) will be available for $1,500 USD and the Sony FE 85mm f/1.8 telephoto prime lens (SEL85F18) for $600 USD.

Sony Launches New G Master Brand of Interchangeable Lenses

Sony Electronics has just introduced their flagship G Master™ brand of interchangeable lenses.

Sony’s new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom.   Representing the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony’s innovative optical element technology, design and calibration.  This allows them to produce still image and video content with a level of detail and expression that has never before been possible.

“The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics.  “With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”

Sony Announces 4 New Full-Frame FE Lenses!

Joyful news from Sony today! They added 4 new full-frame FE (E-mount) lenses to their line-up. A fast (f/2) 28mm lens, 90mm f/2.8 Macro Lens, Sony-Zeiss Distagon 35 1.4 FE Lens and a 24-240mm OSS Lens. Especially this last lens caught my eyes.

I was seriously missing a good all-in-one lens from Sony when it comes to the full frame E-mount selection. Having a 24mm on the wide end of a full-frame camera is very decent but having the ability to zoom in to 240mm makes it very interesting, especially with added features like optical image stabilization and no less than five aspherical elements. It's also dust and moisture protected. Sounds like a perfect companion for my beloved Sony A7S full-frame mirrorless camera. It isn't a cheap lens, but considering the other options you have right now when you need a nice amount of zoom power on your full-frame camera (like the Sony FE 70-200mm f/4.0 G OSS lens or going with a Metabones Mark IV adapter and Canon EF 70-300mm f/4-5.6L IS USM lens), the price doesn't look that bad anymore. On the contrary!

Below you will find all information about these new FE Sony lenses. And perhaps nice to know, you can pre-order all these lenses right now!