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Wednesday, February 8, 2017

NEWS - Sony FE 100mm f/2.8 GM and FE 85mm f/1.8 Prime Lenses Announced


The Sony FE 100mm f/2.8i STF GM OSS Telephoto Prime Lens

Sony has just announced two new full-frame prime lenses for their E-mount cameras. The FE 100mm f/2.8 G Master and FE 85mm f/1.8 prime lens. These lenses will start shipping in March 2017 and you can already pre-order them through B&H. The Sony FE 100mm f/2.8 (SEL100F28GM) will be available for $1,500 USD and the Sony FE 85mm f/1.8 telephoto prime lens (SEL85F18) for $600 USD.

FE 100mm f/2.8i STF GM OSS Telephoto Prime Lens
A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased throughout Sony’s entire line-up of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.

These impressive defocus capabilities are made possible by the lens’ advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF[ii], and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot™ image stabilisation, a customisable focus hold button, AF/MF switch, aperture ring and is also dust and moisture resistant.

    Pre-order SEL100F28GM here

FE 85mm f/1.8 Telephoto Prime Lens
The new SEL85F18 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to an APS-C or full-frame camera for the first time. With its wide f/1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide f/1.8 maximum aperture.

The Sony FE 85mm f/1.8 Telephoto Prime Lens

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customized and assigned together with functions in the camera body like the popular Eye-AF feature. There is a smooth, responsive focus ring and AF/MF switch and the lens is also dust and moisture resistant.

    Pre-order SEL85F18 here


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