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Wednesday, March 4, 2015

Sony Announces 4 New Full-Frame FE Lenses!


Joyful news from Sony today! They added 4 new full-frame FE (E-mount) lenses to their line-up. A fast (f/2) 28mm lens90mm f/2.8 Macro LensSony-Zeiss Distagon 35 1.4 FE Lens and a 24-240mm OSS Lens. Especially this last lens caught my eyes.

I was seriously missing a good all-in-one lens from Sony when it comes to the full frame E-mount selection. Having a 24mm on the wide end of a full-frame camera is very decent but having the ability to zoom in to 240mm makes it very interesting, especially with added features like optical image stabilization and no less than five aspherical elements. It's also dust and moisture protected. Sounds like a perfect companion for my beloved Sony A7S full-frame mirrorless camera. It isn't a cheap lens, but considering the other options you have right now when you need a nice amount of zoom power on your full-frame camera (like the Sony FE 70-200mm f/4.0 G OSS lens or going with a Metabones Mark IV adapter and Canon EF 70-300mm f/4-5.6L IS USM lens), the price doesn't look that bad anymore. On the contrary!

Below you will find all information about these new FE Sony lenses. And perhaps nice to know, you can pre-order all these lenses right now!

Sony 24-240mm f/3.5-6.3 OSS LensPre-order for $998 here!



The FE 24-240mm f/3.5-6.3 OSS Lens from Sony is a full-frame compatible E-Mount telephoto zoom lens with the versatility to stretch from true wide-angle to super telephoto perspectives. Its advanced optical design includes 5 aspherical elements and 1 ED glass element, achieving high-quality performance with reduced chromatic and spherical aberrations in a compact design. Optical SteadyShot image stabilization facilitates sharper imaging in low light situations and when shooting at long telephoto lengths.
An internal focus system means that only the central optical elements move during focus which enables faster autofocus and a shorter minimum focus distance. Also, the lens does not extend during focus and the front element does not rotate which is more practical, especially if using a polarizer filter. A linear AF motor drive also helps to achieve fast autofocus and a circular 7-blade aperture helps to create smooth and pleasing out-of-focus highlights. Like all other FE lenses, the physical design is dust and moisture resistant.
Full-Frame E-Mount Telephoto Zoom Lens
Designed for Sony full-frame E-Mount mirrorless cameras, this lens provides a versatile 24-240mm focal length range. When used on APS-C format E-Mount cameras the lens provides the 35mm focal length equivalent of a 36-360mm lens.
Optical Image Stabilization
Optical SteadyShot image stabilization reduces the blur that accompanies camera shake when shooting in low light or at long telephoto lengths.
Internal Focus System and Linear Motor Drive
An internal focus system with a linear motor drive provide fast and precise autofocus as well as maintaining the length of the lens during focus. The lens’ front elements do not rotate during focusing, which is convenient when shooting with certain filters and lens hoods.
Optical Design
Five aspherical lens elements and one Extra-low Dispersion glass element control chromatic and spherical aberrations leading to sharp, high-contrast, color-accurate images.
Robust and Compact Build
At just 4.75″, this is a very compact lens for such a broad focal length range and its dust and moisture resistant design allow you to confidently use this lens in inclement weather and less than ideal conditions.


Sony 28mm f/2 LensPre-order for $448 here!


The FE 28mm f/2 Lens from Sony is a full-frame compatible wide-angle prime lens for E-Mount mirrorless cameras. Its wide focal length and fast aperture make it a practical and versatile addition to your gear bag. Also compatible with APS-C format E-Mount cameras, it provides the angle-of-view equivalent to a 42mm lens in the 35mm/full-frame format.
Its optical design features Extra-low Dispersion glass elements which reduce chromatic aberrations and provide improved contrast. Also, aspherical and advanced aspherical elements minimize spherical aberrations and help to maintain the lens’ compact, lightweight form. Multi-coating on the ED glass elements reduce flare and ghosting and also improve overall image contrast and quality.
An internal focus system and a linear actuator autofocus mechanism provide fast and quiet focusing and make this lens ideal for both still shooting and video recording. The internal focus system also maintains the compact length of the lens during focus and does not rotate the front element. A uniquely designed 9-blade system creates a circular aperture which helps to create pleasing out-of-focus highlights.
The compact design of this lens is a great match for the compact E-Mount cameras and its robust build with dust and moisture resistant seals enable it to be used in less than optimal conditions. It is compatible with Sony’s Ultra-wide and Fisheye converter lenses for even wider perspectives.
Wide-Angle Prime Lens for Full-Frame E-Mount Cameras
This 28mm prime lens is designed for full-frame format E-Mount mirrorless cameras and is also compatible with the APS-C format cameras on which it provides the 35mm focal length equivalent of a 42mm lens. Its f/2 maximum aperture is effective in low light and enables shallow depth of field control.
Optical Design
Aspherical and Advanced Aspherical lens elements reduce spherical aberration and multi-coated Extra-low Dispersion glass elements minimize chromatic aberration and reduce ghosting and flare for sharper images with more contrast.
Internal Focus and Linear Actuator Autofocus Mechanism
Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you’re using a polarizing filter. The linear actuator AF system provides smooth and quiet AF action.
Circular Aperture
A unique 9-blade design keeps the aperture almost perfectly circular. Smoother, more natural out-of-focus highlights can be obtained as a result.
Compact, Robust Form Factor At less than 2.5″ long, this 28mm lens is a ideal companion for mirrorless E-Mount cameras and its dust and moisture resistant seals allow it to be used in less than ideal conditions.

Sony-Zeiss Distagon 35 1.4 FE LensPre-order for $1598 here!


Fast, sharp, and loaded with the latest technology, the Distagon T* FE 35mm f/1.4 ZA Lens from Sony offers full-frame E-Mount shooters a classic wide-angle focal length with excellent optical performance. The fast f/1.4 maximum aperture provides very effective low light capability and shallow depth of field control. Its advanced optical design - including aspherical and advanced aspherical (AA) lens elements combined with ZEISS T* coating - deliver outstanding image resolution and suppresses reflections for excellent contrast and clarity.

The Direct Drive Super Sonic Wave AF System employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The quiet AF and wide aperture make this an ideal prime lens for recording video and filmmakers will love the responsive physical aperture ring that can be changed from clicked to de-clicked with the flip of a switch on the lens barrel. The circular 9-blade aperture helps to create pleasing out-of-focus highlights and a dust and moisture resistant barrel design enable this lens to be used confidently in inclement weather.

Wide Angle Prime Lens for Full-Frame E-Mount Cameras
This 35mm prime lens offers a moderately wide focal length, ideal for landscapes and interiors as well as documentary photography and photojournalism. Its f/1.4 maximum aperture is effective in low light and enables shallow depth of field control. When used on APS-C E-Mount cameras, it provides a 35mm focal length equivalence of 52.5mm.

Direct Drive Super Sonic Wave AF Motor
The quiet and precise DDSSM focus drive employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. The system is remarkably quiet, making it ideal for video recording. It also improves the precision of "focus wobble" employed to achieve optimum focus when shooting movies.

Responsive Aperture Ring
A responsive aperture ring offers positive action that will satisfy professional photographers and filmmakers alike. The aperture ring click stops can be switched on or off as required. "Off" is the preferred setting for moviemaking since it results in the least aperture operation noise. When "On" the ring provides tactile feedback that is useful when shooting stills.

Aspherical and Advanced Aspherical Elements
Advanced Aspherical and Aspherical lens elements minimizes spherical aberration while also reducing lens size and weight. Specially shaped "aspherical" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion.

ZEISS T* (T-Star) Coating
This lens features the ZEISS T* (T-Star) coating that virtually eliminates lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces. The T* coating contributes to outstanding image quality, with high contrast and uniformly excellent resolution from edge to edge across the image frame.

Robust Build
Water and dust resistant sealing enable this lens to be confidently used in outdoor setting and inclement weather.

Sony 90mm f/2.8 Macro G OSS LensPre-order for $1,098 here!


Get up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f/2.8 Macro G OSS Lens for Sony’s E-Mount mirrorless cameras. Optimized for macro shooting, this medium telephoto lens utilizes an aspherical element along with extra-low dispersion and super extra-low dispersion glass in order to create sharp imagery with minimal aberration. Also, it has a Nano AR Coating that suppresses reflections and allows for efficient light transmission for clear photographs.
Its maximum aperture of f/2.8 is effective when shooting in low light and allows for shallow depth-of-field focus. An internal focus system in which only the middle optical groups move when focusing provides fast autofocus action and a short minimum focus distance of 11″. Also, the lens does not extend when focusing and the front end does not rotate. The Direct Drive Super Sonic Wave AF motor employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The focus ring slides back and forth to select manual or auto focus and with a focus hold button and focus limiter switch, the lens offers precise control of where you place focus.
An optical image stabilization system uses gyro sensors to detect camera movement and quiet linear motors to shift the stabilization lens for blur control that is very helpful when shooting macro and/or in low light. Nine circular aperture blades create a unique diaphragm design that is almost perfectly circular throughout its aperture range and thus helps to create pleasing out-of-focus highlights. Finally, a handsome and sturdy build with a dust and moisture resistant design contributes to the overall quality and durability of this fine optic.
Full-Frame E-Mount Telephoto Macro Lens
A 90mm prime telephoto lens with 1:1 macro capability, it provides an f/2.8 maximum aperture for low light effectiveness and shallow depth of field control. Compatible with full-frame E-Mount cameras, it can also be used on APS-C E-Mount cameras with an angle of view equivalent to a 135mm lens in the 35mm/full-frame format.
Internal Focusing
Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocus and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you’re using a polarizing filter.
Focus Hold Button
Once you’ve adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera’s custom settings.
Focus Range Limiter
This function allows you to set a limit on the focusing range which can save you time during AF operation as the lens will not ‘hunt’ through the entire focusing range. On this macro lens, three ranges are supported: Full, infinity to 19.7″ and 11″ to 19.7″.
Sliding Focus Ring
The focus ring slides back and forth to select manual or auto focus.
Direct Drive Super Sonic Wave AF Motor
Quiet, precise DDSSM focus drive employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. In this case two floating focus groups are driven by independent DDSSM systems for precision positioning of the relatively heavy lenses required for macro photography. The system is remarkably quiet, making it ideal for animal and insect photography, as well as for video recording. It also improves the precision of “focus wobble” employed to achieve optimum focus when shooting movies.
Lens-Based Optical Image Stabilization
Gyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur. The use of precision, quiet linear motors and technology inherited from high-end Sony professional camcorders results in exceptionally quiet, effective image stabilization that contributes to high-quality movies as well as stills.
Aspherical Lens Elements
Aspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Specially shaped aspherical elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion.
ED and Super ED Glass
Extra-low Dispersion and Super Extra-low Dispersion glass elements reduce chromatic aberration for sharp, color-accurate images.
Nano AR Coating
Effectively suppress reflections that can cause flare and ghosting with Sony’s original Nano AR Coating technology. This nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.
Circular Aperture
When changing your aperture to defocus the background, the light sources appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens. Its unique design keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.
Dust and Moisture Resistant Design
A solid and handsome design is complemented with dust and moisture resistant sealing enabling this lens to be used in the field as well as in-studio.

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